Provenance prevails at Happerley’s Food Heaven

Provenance prevails at Happerley’s Food Heaven

Provenance prevails at Happerley’s Food Heaven

Championing local producers, Happerley is showcasing the region’s most authentic food and drinks. Launched on 8th April 2018, the marquee at Andoversford Races hosted local producers, all with proven provenance. Reassured by traceability, shoppers were encouraged to ‘celebrate the life of every ingredient’.

With the increased awareness of false provenance claims, foodies were interested to find out more. Happerley’s first Food Heaven event gives visitors the chance to purchase genuine local produce. The food provenance organisation checks and verifies all members. Through validation and verifications, Happerley’s logo is a sign of 100% provenance. A postcode is no longer enough to claim ‘local’, transparency of where ingredients are sourced from is key.

Celtic Marches attended with Lisa Morris, Sales Manager, at the forefront. Educating the race-goers on our delicious drops which start from humble beginnings. The cider apples grown on the family farm are transformed through meticulous methods into a glorious golden drink. The single estate cider range has complete provenance from start to finish. Only apples from the family’s Herefordshire farm are used. Awarded with PGI status, the Protected Geographical Indicator offers the reassurance that this is an authentic Herefordshire cider. Never from concentrate, Celtic Marches cider consistently pushes for producer transparency.

The next Happerley Food Heaven event is 15th April 2018 at Andoversford Races. Supported by Midcounties Co-op, the first retailer to make Happerley certification on their local produce range, Best of the Counties, mandatory, these family friendly events are set for further success as future Food Heaven dates are to be announced soon.

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